Not so long ago, the Consumer Electronics Show was crammed with futuristic gadgets that seemed years away from becoming mainstream fixtures for consumers. But with the quick evolution of technology over the past decade, the enormous gathering has also evolved into a major marketing destination, drawing reps from the world's largest brands, agencies and media companies.
"Ten years ago, you would go to Las Vegas and see technology manufacturers' vision of a distant future," says Craig Atkinson, chief investment officer at PHD.
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