Stickers may seem like child’s play but in the mobile messaging world they’re big business. They’re also a way for brands to get in the texting conversation.
Third-party messaging app Line made about $25 million in the fourth quarter from virtual goods—accounting for 20 percent of its revenue from its almost 350 million users.
One company TextPride—which scored $1.2 million in venture capital in December—specializes in branded virtual stickers. Co-founders Evan Wray and Sean O’Brien said they recently signed a number of deals with brands: movie studios, recording artists, video game companies and sports teams.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in