Unlocking the door of a hotel room with the flick of a wrist will become the new reality for Starwood Hotels and Resorts this week. The chain is among more than 40 brands—which also include BMW, Target, Fandango, The New York Times and Expedia—working closely with Apple to design apps in the run-up to the much-hyped Apple Watch launch expected on April 24.
The device has been heralded as the next big marketing platform, leading brands to busily retool their apps to fit wrist-strapped screens.
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