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With a record 40,133 entries, it will be tougher than ever to win a Lion in Cannes this year. Still, some of the year's best marketing ideas are already surely earmarked for Lions—with tech innovations, potent celebrity endorsements and gender debates leading the way.
Adweek partnered again with Leo Burnett for this annual preview of front-runners for hardware at next week's Cannes Lions International Festival of Creativity.
Burnett has its own prohibitive favorite, of course, with Always "#LikeAGirl" for Procter & Gamble, which has already won numerous top awards this spring.
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