Branded Content

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The highest accomplishment of the advertising and marketing business—and its most cherished word—is the brand, a semi-fantasy world that is real enough to engender a type of willing suspension of disbelief (that Starbucks, for instance, isn’t merely a fast-food chain).

Wally Olins, the British marketing guru, and an architect of the branding movement, describes the power of brands and their accompanying story lines in a way that can seem quite exhilarating. Brands are the culture come to life, the desires of the commonweal made real (and economically productive), a virtual and democratic experience.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in