Subscription Platform Zuora to Acquire Zephr in $44 Million Deal

Zephr will bring its dynamic paywall technology to the subscriptions company

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The subscription management platform Zuora has reached an agreement to acquire Zephr, a company that provides personalized paywall software to publishers, for $44 million in an all-cash deal, Adweek has learned. The deal is expected to close in early September.

The purchase agreement includes an additional $6 million in earnout considerations if Zephr can reach certain financial objectives, according to Zuora chief executive and founder Tien Tzuo. In March, Zuora raised $400 million in capital from investment firm Silver Lake to finance its continued expansion into the subscription economy.

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