YouTube to Begin Sharing New Violative View Rate Metric

It provides a percentage of views that come from rule-breaking content


YouTube will begin sharing a new metric in its Community Guidelines Enforcement Report, Violative View Rate, in an effort to provide transparency on what percentage of views on the Google-owned video site comes from content that violates its policies.

The report will now have a separate Views section, where people can see historical and fourth-quarter-2020 VVR data and details on its methodology. This data will be updated quarterly going forward.

YouTube said it began tracking VVR in 2017, and it represents the primary metric used internally to measure responsibility work.

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