YouTube to Begin Sharing New Violative View Rate Metric

It provides a percentage of views that come from rule-breaking content

YouTube began tracking VVR in 2017 YouTube

YouTube will begin sharing a new metric in its Community Guidelines Enforcement Report, Violative View Rate, in an effort to provide transparency on what percentage of views on the Google-owned video site comes from content that violates its policies.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.