YouTube Shorts Top 5 Trillion Views All-Time

YouTube topped 5 trillion all-time views of YouTube Shorts, CEO Susan Wojcicki said in her latest letter to the creator community, released Tuesday. She wrote, “The past few years have been a transition for all of us. We've adapted to changes in our lives that we couldn't have imagined before the pandemic. Along the way, we've seen incredible growth in the YouTube community. Creators are coming to our platform to share their lives, to make a living and to shape the world around us in meaningful ways. They're bringing us together to do good in the world.” Wojcicki said the number of channels around the world making more than $10,000 per year is up 40% year over year, adding that the Google-owned video site’s creative ecosystem supported more than 800,000 jobs in 2020 in Australia, Brazil, Canada the European Union, Japan, South Korea and the U.S. combined. She provided an update on YouTube’s commerce efforts, noting that it has been testing live shopping in Brazil, South Korea and the U.S., and it will team up with commerce platforms such as Shopify to extend shopping to more brands and creators. YouTube also introduced a creator tagging pilot program that gives viewers the chance to browse, learn about and shop products featured in their favorite videos, and it is in the early phases of testing how shopping can be integrated with Shorts. Speaking of Shorts, Wojcicki said YouTube will introduce more ways to remix its content with the short-form format in the coming months, adding that its Shorts Fund is now available in more than 100 countries, with over 40% of creators who received payment from that fund not part of the YouTube Partner Program. On the topic of YouTube’s monetization options, Wojcicki said Channel Memberships and paid digital goods were purchased or renewed more than 110 million times in 2021. In the first half of 2021, YouTube saw more than 800 billion gaming-related views, more than 90 million hours of gaming content livestreamed and over 250 million uploads. YouTube topped 50 million subscribers to YouTube Music and YouTube Premium in 2021, and Wojcicki reiterated last spring’s news that the site had paid over $4 billion to the music industry over the previous 12 months. Wojcicki concluded, “At YouTube, we look forward to what lies ahead. We're focused on supporting the creators and artists who make YouTube their home and the people around the world who come to our platform every day to make their lives a little brighter. We can’t wait to see what you’ll create next.”

Platforms

YouTube Shorts Top 5 Trillion Views All-Time

CEO Susan Wojcicki shared her newest letter to the creator community

David Cohen

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

David Cohen