Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.
The YouTube Shorts Fund, initially revealed in May, officially debuted Tuesday.
The Google-owned video site will distribute $100 million to creators over the remainder of 2021 and 2022, with payments of $100 to $10,000, based on viewership and engagement on the short-form videos.
YouTube chief business officer Robert Kyncl said in a blog post that creators now have 10 ways to make money on its platform, with the YouTube Shorts Fund joining ads, channel memberships, merchandise, Super
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