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The YouTube Shorts Fund, initially revealed in May, officially debuted Tuesday.
The Google-owned video site will distribute $100 million to creators over the remainder of 2021 and 2022, with payments of $100 to $10,000, based on viewership and engagement on the short-form videos.
YouTube chief business officer Robert Kyncl said in a blog post that creators now have 10 ways to make money on its platform, with the YouTube Shorts Fund joining ads, channel memberships, merchandise, Super