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YouTube revealed its 2020 U.S. Bumper Ads Leaderboard Monday, featuring the top six-second ads on its platform over the past year.
The ads were initially ranked by an algorithm that factored in metrics including total impressions and views.
Data from a user creative ratings survey conducted by Ipsos was then factored in, focusing on four parameters: brand linkage, emotions, likeability and memorability.
YouTube introduced its six-second bumper ads in April 2016.
The Google-owned video site noted in a blog post Monday that most of the brands to crack the top 10 were in food and beverages or consumer packaged goods.
YouTube
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