YouTube: People Turned to Live, Simultaneous Viewing During the Pandemic

The Google-owned video site released a new Culture and Trends Report at Cannes Lions

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

YouTube released a new Culture and Trends Report at Cannes Lions Monday that examined how people used video to connect and find community during the pandemic and zeroed in on three key trends for marketers.

Google product marketing manager for YouTube ads marketing Gina Shalavi wrote in a blog post, “Feeling connected is a core human need, and the rapid adoption of video as a tool to help meet that need shows how indispensable this medium has become for so many people.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in