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YouTube released its latest Culture & Trends Report at Cannes Lions Wednesday, turning its focus to Generation Z creators and noting that 85% of Gen Z has posted video content online.
The Google-owned video platform said its main finding is that digital culture is now about personally relevant content, with 65% of 18- to 24-year-olds who are online saying that content meeting that description is more important to them than content many other people are discussing.
YouTube
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