Young Influentials: How Paramount Is Aligning Brands With the Right Creators

Nickelodeon and AwesomenessTV's RJ Larese is here to help marketers meet the right influencers

Hosted by AMA Marketing Hall of Fame inductee Antonio Lucio, the Adweek Home / Work podcast breaks down the good, bad, ugly and extraordinary of balancing life and work. Tune in.

When it comes to watching our favorite creators develop their careers, it seems like seeing them in TV shows and other partnerships fits so naturally. With the help of people like RJ Larese, vp, talent and development and brand partnerships at Nickelodeon and AwesomenessTV, this is able to happen behind the scenes, making the process look effortless to fans.