Yahoo Launches SmartAds for Custom Display Ads
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Yahoo Inc. yesterday unveiled Yahoo SmartAds, an advertising platform that allows marketers to deliver display ads to targeted audiences. SmartAds is the product of new ad serving technology that automatically converts marketers’ creative campaign elements and targeted offerings into customized display ads.
“Yahoo’s SmartAds gives marketers what they want from online advertising: the ability to deliver customized marketing messages to consumers, and still engage very large audiences with their brand,” says Todd Teresi, Yahoo’s senior vice president of display marketplaces.
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