In A World of Fake News, Marketers Search for Brand Safe Websites
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“May you live in interesting times,” goes the Chinese proverb. Some would say Chinese curse. These are incredibly interesting times in digital advertising. Ad fraud. #fakenews. Lack of transparency. The CMO of the world’s largest advertiser calling the problem, “crappy advertising accompanied by even crappier viewing experiences.” P&G’s Marc Pritchard clearly threw the gauntlet down for digital advertising platforms.
Trusted Media Brands and Advertiser Perceptions commissioned a survey that spoke to nearly 300 client-side marketers and ad agency executives about their concerns for digital marketing in 2017.
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