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Women’s Health Thursday kicked off Vision21, its yearlong multiplatform initiative aimed at encouraging its audience of 45 million (combined print subscribers and social and website visitors) to “dream big” in 2021.
The Hearst Magazines title said 92% of respondents to a survey last November said they wanted to reshape their vision for a fresh start in 2021.
“This initiative is so what Women’s Health does,” editor in chief Liz Plosser told Adweek. “The pandemic year put their life on pause.