C-Suite

WNBA Hires Former Nike Executive as First CMO

Phil Cook steps into the newly created role

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For the first time, the WNBA has its own chief marketing officer. Phil Cook, who has worked extensively with female athletes during his tenure at Nike, will develop the WNBA’s distinct brand while driving revenue and engaging fans across social platforms.

In his new position, Cook will also focus on redefining the WNBA as a staple of progressive entertainment and social justice. This summer, the league showed its support for the Black Lives Matter movement by wearing