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Vox Media is one publisher trying to bring more harmony to the frenetic challenges posed by the crumbling of the third-party cookie.
The publisher of New York Magazine, The Cut and Vulture is making it easier for marketers to direct more ad budgets to publishers when audience targeting becomes more fragmented post-cookies. That’s thanks to making its first-party data segments and brand-safety tools available across not just its 13 titles, but also its broader publisher-focused ad network, Concert.