Stop Firing the  Editors and Writers

Rance Crain, president of Crain Communications, made an interesting point last month. In a Jan. 4 Advertising Age column, he wrote, “Consumers are getting used to saving again, and they won’t part with their money unless they’re given pretty good reasons.” So where does that leave the magazine business?

Bob Sacks

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

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Stop Firing the  Editors and Writers

Bob Sacks

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Bob Sacks