With Its Third NFT Art Drop, Playboy Exposes Full Crypto Commitment

The company's digital art debut generated $1 million in the first 24 hours

Did someone say Andy Cohen? Join industry veterans and emerging voices at Convergent TV March 21-22 and upgrade your media strategy. Register now to save 35%.

Playboy is more than crypto-committed. Besides partnering on a number of non-fungible token digital art drops in the last few months, it’s set its sights on the broader goals of audience and revenue growth for the brand showing up in the digital world. 

The lifestyle brand announced its third NFT digital art collaboration today, teaming up with NFT art marketplace SuperRare to showcase the Miami Beach Art Collection. The collection contains five original animated NFT artworks, spurred by—and including—an unearthed photo from 1970 featuring a Playboy Bunny water skiing outside of the Miami Playboy Club. 



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in