With Focus on Audience Growth, Adweek Sets Leadership Promotions

A mobile-first editorial strategy that homes in on newsletters, membership, specialization

Leadership promotions at Adweek for Lisa Granatstein and Stephanie Paterik. Trent Joaquin for Adweek

As digital media companies look toward growth opportunities in 2021, subscription products are becoming an increasingly central focus. That is true at Adweek, too, and the 41-year-old media brand is implementing and emphasizing a renewed strategy of serving marketers with in-depth analysis, data-driven content, actionable insights all in an effort to grow subscriptions and reach consumers where they are.

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