As digital media companies look toward growth opportunities in 2021, subscription products are becoming an increasingly central focus. That is true at Adweek, too, and the 41-year-old media brand is implementing and emphasizing a renewed strategy of serving marketers with in-depth analysis, data-driven content, actionable insights all in an effort to grow subscriptions and reach consumers where they are.
With Focus on Audience Growth, Adweek Sets Leadership Promotions
A mobile-first editorial strategy that homes in on newsletters, membership, specialization
