With Focus on Audience Growth, Adweek Sets Leadership Promotions

As digital media companies look toward growth opportunities in 2021, subscription products are becoming an increasingly central focus. That is true at Adweek, too, and the 41-year-old media brand is implementing and emphasizing a renewed strategy of serving marketers with in-depth analysis, data-driven content, actionable insights all in an effort to grow subscriptions and reach consumers where they are.

To put the strategy into effect, today Adweek CEO Jeff Litvack announced a shift in editorial leadership.

Lisa Granatstein has been promoted to Chief Content Officer, and is responsible for Adweek’s content across the business. Her responsibilities include overseeing editorial and events, while also acting as a brand steward in the marketplace. Granatstein, currently editor, svp, programming, has been with Adweek over two stints, most recently for the last 9 years.

“At a challenging time of disruption and change, Adweek recognizes the need to enhance coverage in areas where we see strong interest from our audience as well as the necessity to double down on the distribution platforms where our premium content can be made even more accessible,” Granatstein said in a statement.

In addition, Stephanie Paterik has been promoted to Editor in Chief. She is tasked with leading the editorial team and producing compelling content in line with Adweek’s voice and mission across products and platforms. Paterik, who joined Adweek in 2015, most recently served as Adweek’s Executive Editor.

“I’m honored to lead a magazine that has played such a valuable role in the lives of marketers for more than 40 years,” Paterik said. “As a team, our top priority will be finding new and better ways to help our readers get through these challenging days and achieve all the success they want in their careers.”