Will Emerging Standards And Specifications Help Us Normalize Digital Magazine Publishing?

The emergence of an industry standard is usually a sign that that particular industry or practice has reached a tipping point of market acceptance and potential profitability. A pre-digital example, SWOP, established a common procedure for offset printing color consistency and quality. It encouraged innovation and competition by vendors — especially in the area of proofing — and allowed advertisers, publishers, and printers to lower their operating costs.

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