Why You Should Care About CES 2021

And how to make the most of the 'all-digital' event

Photo from a past CES
Every year, CES functions as a highly reliable crystal ball. Will that change in 2021? Getty Images

The Consumer Electronics Show has evolved so far beyond its consumer electronics roots that it is now just called CES. Over the years, the show has grown into the world’s most important annual technology trade event, featuring close to 4,000 exhibitors and attracting over 170,000 attendees. But times have changed. Due to the pandemic, CES 2021 will be “all-digital.” Which raises the question, does CES still matter?

@shellypalmer Adweek opinion contributor Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making.