Why Vice Is Trying to Build a Community—on OnlyFans

For food vertical Munchies, the media company tries out a platform best known for NSFW content

Vice Media has started an OnlyFans channel for its food vertical. Illustration: ChefBoyRG

In a first for publishers, Vice Media started an OnlyFans channel for Munchies, its food vertical, charging fans $4.99 monthly to access exclusive weekly videos.

@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.