Why Time Launched a Dedicated Business Vertical

Subscriptions account for 40% of the publisher's total revenue

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This week, Time launched a vertical dedicated entirely to business coverage, called Time Business, in a bid to drive subscription growth and flex its editorial independence under Marc and Lynne Benioff’s ownership.

@markstenberg3 mark.stenberg@adweek.com Mark Stenberg is Adweek's media reporter.