Why Time Launched a Dedicated Business Vertical

Subscriptions account for 40% of the publisher's total revenue


This week, Time launched a vertical dedicated entirely to business coverage, called Time Business, in a bid to drive subscription growth and flex its editorial independence under Marc and Lynne Benioff’s ownership.

The publisher reaches 100 million people across all platforms and generates $200 million in annual revenue, 40% of which comes from subscriptions, the company said. Time declined to share any internal benchmarks it has set for the new project, including revenue, traffic, or headcount, though it hopes to devote 10% of its newsroom staff to Time Business “in the future,” according to a company representative. 

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