Hitting a Brick Paywall: Publishers Should Be Wary of Subscription-Only Revenue Models

A third of U.S. consumers feel overwhelmed by the number of subscriptions to manage

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We are well and truly living in a subscription economy. From paywalled news to scheduled grocery orders and even monthly underwear deliveries, there is a subscription service for just about everything.

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This story first appeared in the July 11, 2022, issue of Adweek magazine. Click here to subscribe.