Why More Media Companies Are Looking for C-Suiters Who Understand Bitcoin

The NFT market in February was $342 million 

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In late March, 98-year-old Time magazine posted a job opening for a new chief financial officer, with one notable qualification: “comfort with Bitcoin and cryptocurrencies.”  In four weeks, more than 600 people had applied on the digital currency job board Crypto Jobs.

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This story first appeared in the May 10, 2021, issue of Adweek magazine. Click here to subscribe.