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Much like the rest of the travel industry, hotel executives are well aware that a new calendar year won’t magically bring about a complete rebound from the hardships of the pandemic. To survive until that recovery arrives, they’ve gotten creative with their offerings, pitching drive-to destinations, day passes for work spaces, and even selling their own branded pillows and robes to travelers dreaming of their next vacation.
Even though the pandemic hasn’t changed the basic business model for travel brands, it has altered their relationships with creative agencies, which will continue to look different going into 2021.
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