Why Fox Sports Put a Billboard Saluting North Carolina Fans in Duke Territory

Meanwhile, ESPN turned to social media to find 140 of this past season’s most passionate college football fans

Drivers in Durham, N.C., may be doing double-takes Fox Sports

Just over 11 miles separate Chapel Hill and Durham, N.C., homes to fierce basketball rivals the University of North Carolina and Duke University, respectively. While the flames of that rivalry hardly require any further stoking, a new billboard in Durham may do just that.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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