Why Carmakers Are Getting Into Podcasts and Audio Marketing

Hyundai, Ford and Cadillac have all created audio-centric campaigns this year

Courtesy of Hyundai

The first song ever to be described as rock ‘n’ roll wasn’t about geopolitical strife or peace and love. It was about an Oldsmobile.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.