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The first song ever to be described as rock ‘n’ roll wasn’t about geopolitical strife or peace and love. It was about an Oldsmobile.
With lyrics like “V8 motor and this modern design / Black convertible top and the gals don’t mind / Sportin’ with me, ridin’ all around town for joy,” Rocket 88, which was penned by Ike Turner in 1951, cemented the ties between pop music, radio and the automobile industry.
While marketing gimmicks come and go, that particular bond is tighter than ever—and entering a new phase.
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