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When he owned a salon and was a stylist in the early and mid-’90s, Wil Shelton, founder of Wil Power Integrated Marketing (WPIM), noticed that there was some fertile brand ground to cultivate. The epiphany came from seeing all manner of product discovery around entertainment and that he was inadvertently helping companies—especially record labels and studios—promote their wares.
Shelton’s customers demonstrated “an insatiable appetite for entertainment. And I realized that when people left the shop, they wanted to buy the CD they just heard or see the movie I recommended,” he recalled.
Shelton
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