Why Your Advertiser Campaigns Aren’t Working & How to Fix Them (Part 1)

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In my 25 years in digital media, I’ve worked with hundreds of publishers and thousands of advertisers in B2B, consumer, and regional markets. I’ve had access to analytics from innumerable ad campaigns and discussions with advertisers in a wide variety of industries.

If an ad campaign doesn’t meet their expectations, they (or their agency) will most likely blame you, the publisher. They often pull their campaign and their agencies counsel them to divert money to Google, Facebook, or other programmatic ads.

So

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