WhatsApp Rolls Out Carts

Potential customers of businesses on its platform can browse catalogs, choose items, check out via a single message

Using WhatsApp carts is basically the same process as shopping on traditional ecommerce sites: WhatsApp

Shopping carts make the process of shopping at physical stores easier, and WhatsApp hopes its carts feature, introduced globally Tuesday, will do the same for online shoppers.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.