Ecommerce

WhatsApp Rolls Out Carts

Potential customers of businesses on its platform can browse catalogs, choose items, check out via a single message

Using WhatsApp carts is basically the same process as shopping on traditional ecommerce sites: WhatsApp

By David Cohen

December 8, 2020

Shopping carts make the process of shopping at physical stores easier, and WhatsApp hopes its carts feature, introduced globally Tuesday, will do the same for online shoppers.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Recommended articles
You Might Like
This is a Profile

TV Has an Identity Problem That Marketers Can No Longer Ignore

By Christine Grammier, Head of Buy Side TV, LiveRamp

This is a Profile

How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV

By Amit Sharan, VP of Marketing, Tatari

This is a Profile

How Unilever Improved Customer Identity Recognition Five-Fold in Six Weeks

By Dana Moroze

This is a Profile

Stop Talking About the Cookieless Future and Start Taking These Actions

By Scott Howe, CEO, LiveRamp

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"media"}