WhatsApp Payments Set to Return in Brazil

The feature debuted last June but was put on hold by Banco Central do Brasil

Transforming your ad sales process just got a lot easier. Learn how to extract more value for existing technology and ultimately drive revenue, ratings and retention in Slack's new ebook.

WhatsApp’s plan to bring Payments to Brazil is a go again following approval this week by Banco Central do Brasil.

WhatsApp began rolling out Payments across Brazil last June, with Facebook Pay as the backbone, saying at the time that the feature supported credit or debit cards from Banco Central do Brasil, Nubank and Sicredi on the Mastercard and Visa networks, and parent company Facebook was working with the country’s leading payments processor, Cielo.

But later that month, Banco Central do Brasil put

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in