What's the Carbon Footprint of a Super Bowl Ad?

Celebrities, location and virality all factor into overall climate impact

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Super Bowl ads are where brands tend to pull out all the stops—factors like A-list celebrities, sexy locations and new product launches all combine to create what marketers hope will make their ad the star of every watch party in the country and around the globe.

But all those ingredients can also create a pretty hefty carbon footprint. And as consumers, regulators, watchdogs and marketing industry talent all express increasing concern about the impact that brands are having on the climate, even over-the-top spectacles like the Big Game will need to cut back on their greenhouse gas emissions.

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