What's in a Name? Everything! (in memoriam AOL)

There seems to be a strange media trend to take established print brands and try to re-invent them with a different name online. A couple of examples just from the b-to-b world: Graphic Arts Monthly from Reed now directs Web traffic to GraphicArtsOnline.com, while Penton is grouping its marketing titles like Direct into something called Chief Marketer.

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