What's 'Mine' Is Yours: Time Inc. Media Group President Wayne Powers on the New Magazine That Allows Readers to Choose the Content

In March, Time Inc. introduced a new product that stepped outside the boundaries of traditional magazine publishing by allowing consumers to essentially build their own magazine. Mine magazine subscribers are given the opportunity to choose five of eight pre-selected magazine titles, including Sports Illustrated, In Style, Time and Real Simple, from which to receive content — all bundled in a free, made-to-order magazine.

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