General

What Will Your Job Be Called 10 Years From Now?

Headshot of Bob Sacks
By Bob Sacks

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

I was at one of my favorite industry gatherings today—the Publishers Production Forum. This special group of production directors never fails to have some of the best and most pointed dialog anywhere to be found in our industry.

Today’s meeting was no exception. During the meeting I heard the following exclaimed, “Prepress: It’s 10 percent of the budget and 90 percent of the talk.” You know that is true. I will add an additional thought of my own.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Bob Sacks

Bob Sacks

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

Recommended articles