What to Make of Google’s Privacy Bomb: A Town Hall

Ad tech, publishers and marketers gather to talk solutions

This week's news from Google left many questions unanswered.
This week's news from Google left many questions unanswered. Adweek

Publishers, ad tech, media buyers and brands have been bracing for game-changing privacy updates for some time. And on Wednesday they got news that—while declarative—also invited many new questions. Google’s market-leading browser Chrome, which is used by more than 60% of web users, has chosen not to support alternate identifiers that help marketers target customers.

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