What to Make of Google's Privacy Bomb: A Town Hall

Ad tech, publishers and marketers gather to talk solutions

Publishers, ad tech, media buyers and brands have been bracing for game-changing privacy updates for some time. And on Wednesday they got news that—while declarative—also invited many new questions. Google’s market-leading browser Chrome, which is used by more than 60% of web users, has chosen not to support alternate identifiers that help marketers target customers.