What the Rise of Retail Media Has in Store for Marketers 

The Trade Desk and Walgreens on the proliferation of retail media 

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

According to new research, the number of marketers planning to use retail sales data is expected to triple this year, as 74% of brands plan to dedicate budgets to retail media networks. In fact, Forrester predicts that retail media will be a $50 billion market in 2022 — and it shows no signs of slowing down anytime soon. The growth of retail media will further accelerate as marketers look for solutions to help them unlock the value of shopper data, close the loop on attribution and prove the ROI of their campaigns.  

Marketing leaders from Walgreens, Bayer and The Trade Desk sat down with Adweek to discuss solutions they’re building together to blaze the trail for the future of retail media and how retailers, marketers, and brands can benefit from this new opportunity. 




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in