Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Natalie Diamond, chief revenue officer at Quartz, highlights the importance of creating an authentic content strategy. Below, in her own words, she offers questions that every business news organization should be asking themselves.