What Is TikTok Selling? Cultural Relevance

The company says brands can turn success on the platform into profit

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Even if you have never downloaded TikTok, it’s hard to ignore its cultural impact. 

While TikTok has made stars out of some, like musicians Lil Nas X and Olivia Rodrigo—who mounted a historic ascent atop the pop charts with “Driver’s License”—it has also brought big wins to brands. 

Take Ocean Spray, which saw cranberry juice sales jump after Nathan Apodaca jammed to Fleetwood Mac while skateboarding on a highway. Or the lesser-known Seasum, whose leggings are now known as the “TikTok leggings” after finding viral appeal.

Take advantage of viral moments

That’s basically what TikTok is selling to advertisers.



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