What Is RPS & How Can It Drive Digital Growth for Publishers?
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If you strip everything down to the core, a publisher’s business model is the acquisition and monetization of audience at price differentials. If the average cost of acquiring a reader is lower than the publication’s ability to monetize a reader, the publisher achieves profitability.
On the face of it, what I’m saying is simple, but in practice it’s fraught with a number of challenges. To begin with, as an industry we are obsessed with tracking the wrong metrics.
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