What Can We Learn From Cinnamon Toast #ShrimpGate?

Put down your pitchforks and bring on the empathy

cinnamon toast crunch
You never know when your brand could be coated in its own kind of crustacean crisis. Twitter: @JensenKarp

When I first came across Jensen Karp’s initial #ShrimpGate tweets late on Monday, I immediately thought about how I’d never enjoy Cinnamon Toast Crunch again. Then I thought of the social media managers.

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Kate Bray is an experienced social media and influencer marketing consultant and formerly the senior content partnership strategist at VERB Interactive.