Media

What Axel Springer and Axios Could Gain From Each Other in an Acquisition

Both parties would shore up gaps in their editorial offerings

Axios and Axel Springer are reportedly considering a merger. — The publisher is likely looking to scale its audience to compete on a more even footing with its larger industry peers.Axel Springer, Axios

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The German media conglomerate Axel Springer is reportedly in discussions to acquire Axios, The Information reported Friday morning, a move that could shore up gaps in the editorial offerings of both publishers.

Axel Springer has taken steps to expand its reach in the U.S. in recent years, acquiring what was then Business Insider (now Insider) in 2015 and purchasing an ownership stake in Group Nine Media in 2019.

A representative for Axel Springer declined to address the development, saying the publisher does not comment on “market rumors.”