What Advertisers Need to Know About the Federal Privacy Law

The bill gives explicit power to people to sue tech companies, among other rules

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U.S. lawmakers and stakeholders are discussing the finer details of a proposed federal privacy law showing there is momentum on a long-promised effort to give people more control over their personal information.

“Nearly every week, there’s a new story about location data being packaged and sold,” said Caitriona Fitzgerald, deputy director, Electronic Privacy Information Center during Tuesday’s review of the bill by the House Committee on Energy & Commerce.

For decades, tech companies have tracked people online and sold their data to marketers, sometimes without their consent.



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