Audience Engagement

5 Ways to Gamify Your Website and Increase Reader Engagement

Headshot of Mario Peshev
By Mario Peshev

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Increasing reader engagement is a top goal among digital publishers for many reasons. Google is known to rely on engagement factors such as time spent on site and bounce/click-through rates for its search result pages, but high engagement helps publishers in plenty of other ways, including:

  • Stronger brand recognition
  • Decreased advertisement costs thanks to high click-through rates
  • Higher number of page views per user session
  • More returning visitors
  • A larger following across social channels and email
  • Higher revenue formed by all factors

Inventing “sticky” features around top quality content can get your readers to stay on your site longer – and should be part of your engagement strategy in 2020.

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Headshot of Mario Peshev

Mario Peshev

Mario Peshev is the CEO of DevriX, a global WordPress agency serving industries from publishing to automotive and airline. Peshev focuses the majority of his time on running his business and leading distributed tech teams at DevriX of 50+ people crafting high-scale WordPress solutions optimized for revenue. Mario started with development as a hobby and built his first website in 1999. Since 2015, DevriX has consistently ranked among the top 20 WordPress consultancies worldwide, scaling both world-known enterprise brands and high-traffic publishers with 100M to 600M monthly page views on top of WordPress.

In addition to leading DevriX, Peshev also advises up and coming web developers and tech entrepreneurs, attracting over 2.5 million views to his transparent Quora discussions on his experience of entrepreneurship and IT work life and he recently authored the book 126 Steps to Becoming a Successful Entrepreneur: The Entrepreneurship Fad and the Dark Side of Going Solo.

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