5 Ways to Gamify Your Website and Increase Reader Engagement
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Increasing reader engagement is a top goal among digital publishers for many reasons. Google is known to rely on engagement factors such as time spent on site and bounce/click-through rates for its search result pages, but high engagement helps publishers in plenty of other ways, including:
- Stronger brand recognition
- Decreased advertisement costs thanks to high click-through rates
- Higher number of page views per user session
- More returning visitors
- A larger following across social channels and email
- Higher revenue formed by all factors
Inventing “sticky” features around top quality content can get your readers to stay on your site longer – and should be part of your engagement strategy in 2020.
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