We Need to Disrupt the Media Supply Chain

Agencies must implement tools to tear down systemic barriers working against Black creators

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Last spring, the media and marketing world experienced a tipping point of sorts around the topic of supporting minority-owned and diverse-targeted media. There were high-profile pledges being publicized from marketers and agencies on an almost daily basis during the upfront season. However, it’s been thought-provoking to see the conversation cool off, especially in the current shadow of Madison Avenue’s shiny new gimmick, NFTs.

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